Firstly, what is a content marketing strategy? To begin with I’ll explain what content marketing is. You want to attract a clearly defined audience to your website with the object of them taking a profitable action. To do this, you create and distribute valuable, relevant AND consistent content.
We’ve covered a lot of ground already here at That Helpful Chick, now it’s time to start looking ahead and get organized!
To be effective in content marketing, it is important to have a strategy, a documented content marketing strategy.
You can download a 16-page guide from The Content Marketing Institute to learn what questions to ask and how to develop your strategy.
Ask any blogger and they will tell you content is king. You can use all kinds of gimmicks to get people to your website but it is your content that is going to keep them there. Let’s look at a few tips which can help you improve your content marketing strategy.