In our previous article “What is Website Traffic” we explained about free traffic is, today we’re going to cover paid traffic solo ads and how to set them up so you get the best value for your money.
Why Pay For Traffic?
Free traffic techniques are good for getting to know your audience and connecting with them, but time consuming. Spending time in forums and on social media promoting your business can take up a large chunk of your time. If you have a day job, sometimes that time just isn’t there and growth is very slow.
If your budget allows you to outsource this aspect of your business then good, however, on an ongoing basis the costs can escalate. For most people just starting out, it just isn’t effective to outsource this part of your business.
Not all paid traffic is equal and even if you’re just starting out, many of you will have heard the horror stories about people being ripped off. There is no need for this to happen if you do your research and choose safe and proven vendors. There’s no point getting lots of traffic to your site if the visitors have no interest in your niche and are just going to “bounce” right back out.
One of the reasons for using paid traffic is to build your email list. You can get highly targeted visitors to your site by using a solo ad. Of course, you need to have an optin form and a reason for people to subscribe as I wrote about in a previous article.
What is a Solo Ad?
There people who have very large email lists and will send your email offer to their list for a cost per click. When you make a purchase from one of these vendors, it’s called a “solo ad”. That’s it in a nutshell, nothing complicated about it!
Setting up a Solo Ad
This is the important part and where people can get ripped off. People make mistakes when they’re lured by “cheap traffic” ads. This traffic is cheap because it generally comes from 3rd world countries who have no interest in what your website is about, basically, poor quality traffic and little chance of anyone subscribing to your email list or buying your product.
TOP TIP – Don’t buy cheap traffic from vendors without any feedback, use a site that keeps you protected.
First off, go to a reputable site where you can see reviews and stats for each individual seller. If a seller doesn’t deliver you wont be charged. Udimi is probably one of the most well known and the one we use.
First of all you need to open an account, it’s straight forward like any other account you’d open online and free to join. Because you’ll be making purchases you will be asked for your Paypal payment details.
Once you’ve signed up the first thing that happens is you go onto their mailing list! Every week you’ll receive an email listing the top sellers and buyers. I find these very useful and one trick I use is to look at the profiles of people who are buying large amounts of traffic. You can look and see who they’re buying from and the kind of optin rate/sales that are being made.
On the Udimi top menu click on “Find Sellers”, from here you can filter your search
Search through the various sellers, see where their traffic is coming from (top tier is good), what kind of reviews they’re getting and they have a list that suits your niche.
Prices vary from around 33c a click upwards, the more expensive ones usually having a responsive buyers list. To start you only want to be buying 25 or 50 clicks. This lets you see how your ad performs both in terms of the solo ad vendor and your offer. You need to do a bit of testing to get this right but it’s worth it in the long run to make sure you get a good return on your investment (ROI).
Once you’ve chosen your vendor click on the vendors image and you’ll be taken to the page where you can set up your ad. As you can see on the image below, you can choose:
- Day for the emails to be sent.
- How many clicks you want to buy.
- Filters (for explanation click here)
- The email you want to send (email swipe)
For the email swipe you want to write what you’re offering with a link to the product or sign up form. If you’re promoting an affiliate offer, make sure your affiliate link is included. Some sellers will give advice on this and you can send direct messages via their profile page. Most sellers will also change the email swipe to suit their subscriber list so don’t spend too much time on this.
Once you’ve selected everything and filled in the email swipe you’ll see the price, click “buy solo” and that’s it! You’ll get confirmation and an email when the ad has started.
Down the left hand side menu you can see your own details, direct messages, swipes, your solo ads etc, it’s pretty straight forward.